Hi, everyone! Welcome back to another article on Greta’s Junkyard. If you’re new here, my name is Gretchen Gatan Fragada and I’m a writer and editor based in Metro Manila. I’m also the founder and editor-in-chief of The Metro Edit, your curated source of fashion, beauty, and lifestyle in the Metro. I started Greta’s Junkyard in 2013 as a creative outlet, and it serves as a dump of all my favorite things — from fashion and beauty to lifestyle and travel. Recently, I attended the grand opening of Karat World in One Ayala, which happens to be their flagship store!
About Karat World
Karat World stands as a prominent jewelry brand in the Philippines. They are recognized for their commitment to delivering not just exquisite jewelry at competitive prices, but also an exceptional shopping experience. With a legacy spanning over 32 years, Karat World has become a trusted name in the industry. The brand prides itself on an extensive and diverse jewelry assortment, catering to the discerning tastes of today’s working men and women.
At Karat World, the emphasis goes beyond the product. It extends to a personalized customer service approach. The sales staff is equipped with comprehensive product knowledge. In addition, they are empowered to assist each customer, ensuring a superior and enjoyable shopping journey.
Co-Hosted by The Beauty Edit
In partnership with The Beauty Edit, who co-hosted the event, Karat World unveiled its newest branch at One Ayala, Makati. You can discover the latest additions to their jewelry collections — from rings and earrings to necklaces and bracelets. Additionally, apart from an array of jewelry pieces for every Filipino, they have services like jewelry cleaning and ear piercing.
Throughout the afternoon, waiters served us hors d’oeuvres together with coffee or wine. I was able to catch up with friends and familiar faces as well. During the short program, we met Mr. Felix Gorriceta III, President of Karat World and a third-generation jeweler. His goal is simple. “For every Filipino to have access to fine quality jewelry that positively impacts their lives and is handed down from generation to generation.”
Winning the Karat World Raffle
In one of my favorite movies, How to Lose a Guy in 10 Days (“Ladies, frost yourselves!”), there’s a scene where guests got to try on beautiful pieces of jewelry at a lavish event. That’s exactly how it felt at the flagship store opening of Karat World. Guests tried on all the jewelry displayed. Moreover, there was a special sale just for that day — 60% off on all items! And for those who wanted their portraits taken, a talented photographer was available to direct and shoot beautiful photos of guests wearing Karat World pieces.
In an exciting turn of events, aside from giving away either earrings or a pendant to each guest (I went for a classic pair of gold hoop earrings), Karat World raffled off three pieces of jewelry — and I won a dainty rose gold bangle with three baby diamonds! I’ll be wearing it for now but I know that someday, I’ll be passing it on to my toddler daughter Cambria.
You Deserve It
Karat World is truly a beacon of inclusivity in the realm of fine jewelry. They bridge the gap between luxury and accessibility for the hardworking Filipino class. With a commitment to craftsmanship, quality, and fair pricing, the brand has redefined the narrative surrounding fine jewelry. They make it a tangible dream for individuals from all walks of life.
Through their dedication to providing exquisite pieces without compromising on affordability, Karat World has not only adorned their customers with timeless treasures but has also adorned the aspirations of the working class with the shimmering promise of elegance and sophistication.
For more information, visit their official website or follow them on Facebook, Instagram, and TikTok. Lastly, if you liked this article, I hope you can follow me on Facebook and Instagram at @gretchengatan. This way, you stay updated on new posts. Until my next one! Thanks for reading.