Hi, everyone! My name is Gretchen Gatan Fragada. I’m a writer and editor based in Metro Manila, Philippines. If you’re new here, welcome to Greta’s Junkyard! This is basically a creative outlet that I started in 2013 where I could dump topics on beauty, travel, lifestyle, and more. It also includes pet care articles — thanks to my 12-year-old Shih Tzu, Booboo. Those who have been following me for a while now are very familiar with him because he was with me through every milestone in my life. From tying the knot, moving into our forever home, and welcoming a baby — Booboo has always been there as one of my best friends and solid support systems. Because Booboo means so much to me, I make sure to take really good care of his health. This includes bringing him to the vet regularly and feeding him only the best — Royal Canin.
A Paw-Some Affair with Royal Canin
Recently, Booboo and I attended Royal Canin’s media event held at Somerset Millennium Makati. It aimed to provide valuable information and resources to help more fur parents create healthy and happy environments for their beloved furry companions.
In case you didn’t know, pet ownership in the Philippines has been on the rise for years. In 2018, market researcher Rakuten Insight found that the Philippines had the highest pet ownership rate in Asia at 83%. Three years later, another Rakuten survey revealed that the country had a 67% dog ownership rate (the highest in Asia) and a 43% cat ownership rate.
“More and more Filipinos are embracing the joys of owning a pet. However, we’ve realized that being animal lovers is not enough,” said Gerard Poa, Royal Canin Philippines’ Country Head. “We have observed that some pet owners unintentionally overlook their pets’ needs and fall short in providing proper care. As a leader in Health Through Nutrition for cats and dogs, we at Royal Canin have taken it upon ourselves to educate Filipinos on being responsible pet owners. This is part of our mission to make A Better World for Pets.”
Understanding Your Pet’s Health
This interactive event covered a wide range of topics. It included understanding health through nutrition for cats and dogs, pet life-stages which includes the Start of Life period (from birth to adulthood), the science behind Royal Canin, and the importance of regular veterinary checkups.
Additionally, clebrity pet parents like Troy Montero, Aubrey Miles, Gretchen Fullido, Alora Sasam, and many others graced the event together with their adorable pets.
Royal Canin Initiatives
Royal Canin has always been committed to promoting responsible pet ownership through various initiatives. Their Start of Life program focuses on supporting pet owners during the crucial early stages of their pets’ lives. This is because kittens and puppies go through numerous stages that can have a major impact later in their lives. The brand actively provides guidance on nutrition, training, and socialization. In fact, this year, Royal Canin Philippines kicked-off their Start of Life (SOL) activations with trade partners. The goal of these activities is to educate their trade partners and pet owners about Responsible Pet Ownership as well as the importance of a good health foundation for puppies and kittens.
Moreover, their Take Your Pet to the Vet initiative has helped pet owners access thousands of free checkups and care kits through its Royal Canin Club, loyalty mobile application. With pet medicalization currently at only 27% in the Philippines, the campaign emphasizes the significance of proactive healthcare. It encourages pet owners to visit veterinarians regularly to ensure the overall well-being of their pets.
In addition, Royal Canin’s commitment to tailored nutrition for cats and dogs is rooted in scientific research. Their products are formulated to meet the specific nutritional needs of different breeds, sizes, and life stages. By developing precise nutrition for pets, Royal Canin aims to not only provide the market with quality products, but also to educate pet owners on the importance of customizing each pet’s diet to support its individual health and development.
Only the Best for Booboo and Bellatrix
Aside from Booboo, I also have a 6-year-old Persian Doll Face named Bellatrix. And because I only want the best for them, they have been on Royal Canin since 2018. I can honestly say that ever since we switched to the brand, their blood chemistry results improved drastically. They don’t even take vitamins anymore since Royal Canin’s Tailor-Fit Nutrition is more than enough.
They are such happy and healthy pets. It’s evident in the gleam of their eyes and the shine of their coats. And it’s all thanks to Royal Canin.
A Better World for Pets
“At Royal Canin, we believe that Pets Make Our World Better. And in return, we make A Better World for Pets. By offering each cat and dog the best possible nutrition and combining our expertise in tailored nutrition with educational and engaging initiatives, we strive to empower more Filipino pet parents with the knowledge and resources they need to make informed decisions for their pets’ well-being,” Mr. Poa said.
For more educational content and information on Royal Canin’s products, visit their website.