Hello! My name is Gretchen Gatan, and if you’ve stumbled upon this post, you must be interested to book a content marketing workshop with me! Just to quickly introduce myself—in 2012, I interned for Summit Media and wrote briefly for WhenInManila.com and CollegeFashionista.com to strengthen my writing portfolio, before graduating from Ateneo de Manila with a degree in Creative Writing. From there, I started my career by working for a couple of digital marketing agencies as an Account Manager, and eventually launched my beauty and lifestyle blog in 2013 as a creative outlet, where I could still write.

In 2014, I moved to client-side and became the Marketing Manager of four beauty brands exclusively distributed by the company. Here, I learned the ropes on e-commerce, and the role of content marketing in increasing not just awareness and engagement, but also conversion. My passion for beauty led me to take up Fashion Makeup at Fashion Institute of the Philippines, before pursuing another diploma in Marketing at the Ateneo Graduate School of Business.

In 2017, I joined Calyxta.com, an online beauty magazine and shop, where I manage, conceptualize, and oversee all kinds of content published and produced for the brand. Meanwhile, I continue to stay up-to-date with the latest content marketing trends, and use my blog and social media platforms to apply all that I’ve learned. To date, I’ve collaborated with brands like Maybelline, L’Oreal, Cream Silk, Dove, K-Palette, and ASUS—just to name a few.

If you’re interested to know more about how you can monetize content, I’d be more than willing to teach you everything that I know on content creation, social media marketing, and even search engine optimization. My topics will include:

• a brief overview on the digital landscape in the Philippines
• the different ways I monetize my content
• all the ways I increase my website traffic
• tips on content creation

Feel free to get in touch with me by e-mailing gretchen@gretasjunkyard.com or gretchengatan@gmail.com.

Content Marketing Workshop in Metro Manila