Love, Bonito commemorates its 13th anniversary by shining a spotlight on 13 iconic styles that have played a crucial role in shaping the brand’s current stature. The Best of the Best collection, anchored by a vivid magenta color, symbolizes the fearless and passionate women within the Love, Bonito community. Throughout this month, customers can join in the celebration of the #LBCommunity perks and explore the Best of the Best collection.
2023 Pantone Colour of the Year: Viva Magenta
The exuberant celebrations embrace the 2023 Pantone Colour of the Year, Viva Magenta. This adds an extra touch of vibrancy to the occasion.
The collection features a range of fan-favorite tops, bottoms, and one-piece statements, boasting bold colors like magenta and butternut. Customers can use these styles to showcase their creative flair and express their distinct personalities. Moreover, these iconic pieces have been worn by women whose stories are deeply interwoven with Love, Bonito’s history. From Xiao Yi, the first clothing supplier who took a chance on the brand even before its rebranding in 2010, to Jasmine, the first catalog model. These ladies share heartfelt journeys that have paralleled the growth of Love, Bonito.
Iconic Styles for the Everyday Asian Woman
Tingzhi Liu, VP of Design & Development, shares the remarkable process behind the brand’s bestsellers. She describes them as the perfect intersection between art and science. Leveraging over 10 years of data, 100 design attributes, and valuable feedback from the community, these styles have truly been co-created with Love, Bonito’s everyday Asian woman in mind.
The collection comprises 13 iconic styles that offer versatility and multi-occasion looks. From the leg-lengthening Pvara Regular Flare Pants to the bloat-friendly Kaleni Padded Plunge Maxi Dress. Each piece brings something unique to the table. The Mailea Boat Neck Crop Top and Mailea Side Pleat Column Skirt stand out as wardrobe hackers. These provide endless possibilities for stylish combinations.
Join the Celebration
Customers can participate in the birthday celebrations by booking a photoshoot at ATOMM Studios Alabang from 16 August to 3 September. During the shoot, they can try on any piece from Love, Bonito’s Best of the Best Collection for free. Additionally, #LBCommunity+ members can enjoy exclusive perks! These include discounts on ATOMM Studios packages, a limited edition Love, Bonito cap, and a chance to win outfits from the Best of the Best Collection and an ATOMMONE package.
LBCommunity+ members can also redeem exclusive anniversary gifts. Gifts include a Letter Writing Kit with a minimum spend of $120 online. There’s also a Limited Edition Carrier Tote from the LBCommunity+ Rewards Shop at 500 points (online only).
A Collection Full of Iconic Styles
The Best of the Best Collection, priced from USD$25 to USD$55, launches on July 31 and is available online. Customers can explore the diverse range of iconic styles and embrace the essence of Love, Bonito’s 13-year journey!